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The Struggle

September 23, 2021

Entrepreneurship is a constant struggle. Trying to find customers who care about your product enough just to try it, maybe even for free. Convincing exceptional people to join. Not knowing if you'll be able to make salary payments.

All startups are struggling, but each struggle is different. Even the startups that are doing exceptionally well are facing a struggle. If you're a founder of Revolut, Klarna or Voi, you're not going to work thinking "this day is going to be a breeze". You're thinking about how you can find more great people to work for you, get the next fundraise in place or how you can outgrow your competitors.

You shouldn't start a company with the perception that you'll be able to do what you love (although freelancing is different). Soon enough, you'll be fundraising, handling HR matters and putting out fires in the organization. Other people will be doing the fun stuff. Instead, the way to love it is to love the meaningfulness of it and that what you do solves problems or is beneficial to people.

I haven't yet met a successful startup entrepreneur who doesn't love to talk about the crazy stuff they had to go through when they started. They all like to think back on the struggle. As Sigmund Freud said: One day, in retrospect, the years of struggle will strike you as the most beautiful.