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Time is of the Essence

September 17, 2021

When investing in startups, one thing that is often underestimated is the ability of a VC to move fast. Today, investors are trying to diversify, usually by marketing themselves as a partner who brings knowledge and network to the table but rarely as a quick investor.

However, process duration can be equally important. Founders can spend 6 months on a fundraising process, and turning that time into just a few weeks is extremely valuable. Comparing a smart and slow partner with a quick partner, a whole lot of value has to be created from those smarts to compensate for the time lost.

Being quick can be just as valuable as being smart.